Anthony Bux

I’m a bit of a unicorn in the legal marketing space. I’ve spent 20+ years on both sides of the equation—first as a legal marketer generating leads for law firms, and then inside a law firm responsible for turning those opportunities into clients and cases.

Along the way, I helped build and scale two legal startups from the ground up—both reaching more than $30 million in annual recurring revenue.

I helped build one of the first legal marketing agencies focused specifically on lead generation, pioneering the model and introducing it to lawyers across the country. At our peak, we were delivering more than 100,000 leads every month to thousands of attorneys across 6+ legal verticals.

From there, I helped launch and scale what became the largest consumer law firm in the country. I led the recruitment and development of a nationwide network of nearly 300 partner attorneys who helped us service approximately 15,000 cases annually. I also played a major role in building the infrastructure that allowed us to scale quickly—including third-party lead generation, intake, sales, and attorney partnerships.

Today, I bring those two worlds together.

I serve as a single source of truth for personal injury law firms navigating the increasingly crowded legal marketing and vendor landscape. I use decades of experience, relationships, and real-world testing to help firms identify quality lead sources, technology, intake solutions, and other partners that can actually move their business forward.

I’ve sold the leads. I’ve bought the leads. I’ve built the intake teams. I’ve helped scale the law firm.

Now I help law firms make better decisions about who they trust to help grow their practice.