Conversion rate
What percentage of leads convert to signed cases?
For PI firms
We test before we recommend.
We don't just take a provider's word for it. We test with real law firms and real marketing dollars to validate performance, quality and service before they make it into our catalog.
Real tests. Real law firms. Real results.
We partner with a controlled group of firms to run test campaigns using real dollars giving us unbiased data on performance. Before a provider makes it into our catalog we're confident they can deliver consistent results for our firms.
What we measure
The metrics that matter.
We track the full picture, from lead quality to long-term case outcomes.
Want rate
How many leads meet your criteria and are worth pursuing?
Drop rate
What percentage of leads drop out during intake?
Cost of acquisition
What is the true cost per signed case?
Case tier quality
What is the level of cases being signed, from soft tissue to severe injury?
90-day drop rate
How many cases fall out after 90 days?
The non-negotiables
Your experience matters too.
The numbers tell us how a provider performs. Your experience working with them tells us whether the partnership will last.
Customer service
We evaluate response times, communication and overall support. Do they treat firms as long-term partners?
Partnership mindset
We look for providers who are transparent, collaborative and committed to mutual success, not just making a sale.
Before the introduction
A proven lead source still has to fit your firm.
A source that prints money for one firm can die at another, usually for reasons that have nothing to do with lead quality.
- Your target case types and the tiers that make a campaign worth running
- The markets you actually want to grow in
- Volume your intake can genuinely handle, including Friday night
- Delivery preference: web form, live transfer, signed retainer or a mix
- Your commercial appetite and what a realistic test looks like
- What you are running now and where the holes are
Next move
Let us do the heavy lifting.
Forget wasting time, money and resources searching for the best outcome. We have done the hard yards for you.
Let's TalkPeople · Partnerships · Performance · Progress