Podcasts & videos
Podcast appearances and our own video — straight talk on lead generation, provider vetting and what actually moves a personal injury firm forward.
Videos
Sanguine in our own words — how we vet, test and match lead providers.
Podcasts
Conversations with the Sanguine team on lead generation, intake and growth for personal injury firms.
Personal Injury Mastermind
Episode 413
April 7, 2026
Hosted by Chris Dreyer
Anthony discusses how personal-injury firms can evaluate third-party lead vendors, prioritize lead quality, and use performance metrics such as signed cases and cost per acquisition to make smarter growth decisions.
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The Circle of Trust
Episode 22
May 16, 2026
Hosted by Keith Dyer
Anthony joins Keith Dyer to discuss lead-source diversification, rising acquisition costs, and the intake and operational systems firms need to convert leads into signed cases.
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Personal Injury Marketing Minute
Episode 157
September 2026
Hosted by Lindsey Busfield
Anthony shares his perspective on attracting and qualifying better leads, helping firms focus marketing resources on opportunities with real case potential.
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Grow Your Law Firm
Episode 348
September 11, 2026
Hosted by Ken Hardison
Anthony explains how law firms can vet lead-generation providers, understand cost per case, avoid inefficient marketing spend, and ensure their intake teams are prepared to convert leads.
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AGM Attorney Podcast
Episode 48
September 2, 2026
Hosted by Josh Konigsberg
Anthony and Josh discuss the operational barriers that limit law-firm growth—including intake, conversion, infrastructure, marketing performance, and vendor selection.
Listen to the episodeHighlights
Key moments from our podcast appearances.
Personal Injury Mastermind Episode 413 April 7, 2026
Hosted by Chris Dreyer
Anthony joins host Chris Dreyer to cut through the confusion around third-party lead generation for personal injury firms. He explains the three ways leads are delivered today, why the first question for any provider is whether it generates or aggregates its traffic, and why cold third-party leads need a different intake approach from branded calls. He also covers how to test a new source and why the strongest intake teams hire for empathy.
“Those are groups that are fossils in the space, who don't do lead gen the way it's done today.”
“The question you should always be asking, how are you generating your leads? Are you an aggregator?”
“Sometimes they're not ready for lead gen, and I'm very open about that. Hey, let's build a foundation first before we start burning money on leads.”
“When a web form lead comes in, you have to get a call out within two to three minutes, preferably sooner, but immediate.”
“You treat that signed case just like a lead. They still need to talk to you guys. You guys still need to discuss the next steps.”
“It is the person with charisma who can talk, who can make someone feel love on a phone call.”
Related reading: How to find a personal injury lead provider that fits your firm · How to vet a personal injury lead provider · The intake playbook for third-party leads · Branded vs. third-party leads
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